7.0 Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to statistically analyse visitor data. Google Analytics uses targeted cookies.

7.1 Cookies from Google Analytics

• _ga

  • Expiration time: 2 years

  • Usage: Differentiation of website visitors

  • Example value: GA1.2.1326744211.152211077756

• _gid

  • Expiry time: 24 hours

  • Usage: Differentiation of website visitors

  • Example value: GA1.2.1687193234.152211077756

• _gat_gtag_UA_

  • Expiry time: 1 minute

  • Usage: Used to throttle the request rate. If Google Analytics is provided through Google Tag Manager, this cookie will be named _dc_gtm_ .

  • Example value: 1 For more information about Terms of Use and Privacy, please visit http://www.google.com/analytics/terms/en.html or https://support.google.com/analytics/answer/6004245?hl=en .

7.2 Pseudonymisation

Our concern in the sense of the DSGVO is the improvement of our offer and our web appearance. Since the privacy of our users is important to us, the user data is pseudonymised.

The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the kind 6 EU-DSGVO Abs 1 a) (consent) and / or f (legitimate interest) of the DSGVO.

7.3 Deactivation of Data Collection by Google Analytics

The browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) allows site visitors to prevent Google Analytics from using their data. You may prevent the collection by Google of the data generated by the cookie and related to your use of the website as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

7.4 Google Analytics Addendum to Data Processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Supplement” in Google Analytics. To read more about the Google Analytics Add-on, please visit https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

7.5 Google Analytics Demographics and Interest Reports

We’ve turned on the advertising reporting features in Google Analytics. The demographics and interest reports include age, gender, and interests. This allows us – without being able to assign this data to individuals – to get a better picture of our users.

Learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=en . You can stop using your Google Account’s activities and information under “Advertising settings” at https://adssettings.google.com/authenticated via checkbox.

7.6 Google Analytics Deactivation Link

By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser results in the collection of data again. Deactivate Google Analytics